Joanna Winograd, Co-Founder
Joanna graduated from Union College with a B.S. in Psychology and received a law degree (J.D.) from the Benjamin N. Cardozo School of Law in Manhattan. She practiced law for 4 years, but didn't have a passion for it. She then took some time off to start a family, but knew that when she eventually went back to work she would want to make a change. She became the lucky and proud mom to two boys - Sam (now 4) and Hudson (now 2). From the beginning, she made sleep a priority and knew it was a necessary biological component to healthy growth and development.
Joanna worked on establishing healthy sleep habits from the get go, and both of her boys learned to love sleep. Many of her (tired!) mom friends began asking if she would help them teach their babies to sleep better! She was so happy to help and loved being part of making such a positive change in their lives. She began to feel so passionate about every family getting the sleep they needed and deserved, that she decided to take it a step further and become a certified infant and child sleep consultant.
Joanna studied under Deborah Pedrick, a pioneer in the field and founder of the Family Sleep Institute (FSI) and International Association of Child Sleep Consultants. She is thrilled to be able to educate families on the importance of sleep and to empower parents with the knowledge and ability to teach their kids to love sleep as much as her boys do! She firmly believes that a well rested baby is a happy baby!
Joanna lives in Westchester, NY with her husband, Josh, two boys Sam and Hudson, and two dogs, Lilly and Eli.
Lauren Lappen, Co-Founder
Lauren is a graduate from Washington University in St. Louis with a B.A. in Psychology and Educational Studies, and has an MBA from Babson College. She is also an ICF certified Coach through Fielding Graduate University and always had a desire to use her coaching to help parents of young children. Not having children at the time of her training, Lauren felt she needed to earn the accolades before attempting to instruct others on issues of child rearing.
Now a mom of daughter Ellie and twins Rebecca and Kira, Lauren recognized the importance of self-care and sought to instill healthy sleep habits in her children so that she could ensure her own rest and be at her best as a parent, wife and friend. Initially, sleep was not without its challenges. Lauren’s first baby was underweight and she was nursing, so it was several months before an uninterrupted night’s sleep was possible. Lauren knows how it feels to be sleep deprived, and can empathize with others who are in desperate need of some rest. This experience in the trenches allows her to better assist families; having (sleep)walked in their shoes, she knows how essential it is to have a healthy sleep routine.
In desperate need of rest, Lauren educated herself on healthy sleep habits and immediately initiated changes in her home. When her twins were born, Lauren implemented healthy habits from day one. Whenever she spoke to friends on the phone or had people over, they were constantly shocked by the quiet in the background, and frequently asked for help. After routinely helping friends with their children's sleep woes, Lauren realized she could help more families by becoming a certified Sleep Consultant.
Lauren lives in Westchester, NY with her three daughters and her husband, Josh.